When shopping for interior house paint you may think you’re only shopping for color but this is far from the truth. What sort of paint you use will have a big impact on the final results from overall aesthetics to durability and wash-ability.
A large factor to paint is that some paint is just ‘wetter’ than other paint. When applying paint with a brush the brush can leave stroke marks in the paint, good quality paint will have the ability to ‘level’ out properly diminishing the appearance of this marks. Similarly when rolling paint there is always a slight texture, poor quality paint will not level out properly and you’ll see this texture a lot more. This quality is referred to as ‘flow’.
Another common problem with poor quality paint is ‘hiding’. Hiding is the ability for the paint to block the color below it, poor hiding will result in extra coats to get a solid finish color. It should be noted that regardless of paint quality, hiding can be a problem with certain bold colors (red, yellow, purple) and this is due to the opacity of the paint base, how much pigment is used in the colour, and the opacity of the pigment itself. It’s important to know this when choosing colours, dark and bold colors are typically premium colors because they cost more in labor or materials. Ask your paint shop about your color if you’re not sure. They should recommend a color-primer if buying one of these colors but usually this is after you’ve decided.
Durability can be a problem with lower quality paint, I’m not sure the science on this part but I believe it has to do with more additives/fillers in the paint. A good quality paint you can wash this stuff with a sponge and really rub without removing the surface. Again it’s important to remember that if you do not prime the surface below properly even great paint will rub off as it has nothing to hold onto.
These are some things to keep in mind while shopping for interior house paint. If you’re looking for top of the line paint I suggest you take a look at Benjamin Moore’s Aura line. Especially if you are planning on a red color, the extra cost of this paint alone is worth the saved time and headaches red can cause!